After years of weathering the #AfterDark absurdity of the Pac-12 Conference, USC hoped moving to the Big Ten might help kick most of those bizarre midnight romps from its calendar.
Of course, geographic sense only matters so much in college football when there's millions to be made from broadcast rights. Fox had the third choice this week among the networks and chose the best available game. That's why USC and Michigan State will kick off at 8 p.m. Saturday. Which means, in East Lansing, Mich., the game should wrap somewhere around 2:30-3 a.m.
There were two such kickoffs in the Big Ten last season, and only one that included a team hopping three time zones to the west. USC won that 8 p.m. game against Rutgers in quarterback Jayden Maiava's debut.
The Spartans (3-0) arrived in L.A. on Thursday to give them plenty of time to acclimate. Jonathan Smith, who previously coached at Oregon State, understands what such a late kickoff requires. Still, you could understand why Michigan State might not be thrilled at the prospect of playing so late.
USC will have its own time-zone trouble to deal with next week, when it kicks off at 9 a.m. PDT in a road matchup with Illinois. This weekend, the bigger question for USC will be if the fans arrive well-rested -- or at all.
"Both teams gotta deal with it," coach Lincoln Riley said. "We gotta handle it well, our crowd needs to handle it well. At the end of the day, it's a game, it's being played, it's being played in the Coliseum, and we expect to win and we expect to have a really good crowd behind us. We're not going to make excuses about it."