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Amazon's Prime Big Deal Days event, also known as October Prime Day, is officially here. The sale is packed with discounts on all kinds of products, including the brand's streaming devices. The best Prime Day Fire TV Stick deals include some of the lowest prices I've seen on Amazon's compact media players.

Right now, you can snag the flagship Fire TV Stick 4K Max for $39.99, which is 33% off. I review home entertainment products for a living, and the 4K Max is my top Fire TV Stick recommendation thanks to its speedy performance and support for Dolby Vision HDR. But if you're on a budget, the entry-level Fire TV Stick HD is a more affordable option. It's on sale for 49% off, bringing it down to just $17.99. Though it doesn't support 4K, the HD model is a great option for those who want to add streaming support to an older TV.

These deals are expected to remain active through October 8 while supplies last. If you're on the hunt for other discounts, be sure to check out our roundup of the best October Prime Day deals with more savings across product categories, and our roundup of this month's best Amazon coupons and codes.

Yes, Amazon's October Prime Day sale is an excellent time to buy a Fire TV Stick. We're seeing some of the lowest prices all year on Amazon's entire lineup of streaming devices. We don't expect to see discounts this good again until Black Friday rolls around at the end of November.

The Fire TV Stick 4K Max earns our highest recommendation as the top option in Amazon's Fire TV Stick lineup. This model delivers 4K streaming quality, supports every HDR format, has WiFi 6 capabilities, and offers the fastest navigation speed of any Fire TV Stick. Although it's the priciest streaming stick Amazon sells, it's a great value when it's on sale. If you have a 4K TV, we think it's worth spending a bit more to get this model.