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Taylor Swift's Eras takes a final bow: How the record-setting $2 billion tour rocked the economy

By Grace Snelling

Taylor Swift's Eras takes a final bow: How the record-setting $2 billion tour rocked the economy

Taylor Swift's Eras Tour may have come to an end last night in Vancouver, but thousands of fans -- and casual observers -- will remember it all too well for years to come.

Plenty has already been said about the global implications of Swift's hugely popular tour, which began in March 2023. But now that the concert era has come to a close, we can use an official number to describe the phenomenon: According to The New York Times, Swift's production company confirmed that the tour grossed a record-breaking $2,077,618,725 in ticket sales. That's twice the second-highest-grossing concert tour of all time -- Coldplay's Music of the Spheres World Tour -- which just surpassed the $1 billion mark in August.

The new milestone represents the outsized economic impact of the Eras Tour, which had ripple effects well outside of the arenas Swift visited in the U.S., Latin America, Asia, Australia, and Europe. To commemorate its finale, here are just a few of the ways the Eras Tour made financial waves.

When Swift's tour first began in the U.S. in 2023, many cities were still reeling from the economic impacts of the COVID-19 pandemic. The large influx of Swifties to host cities during this period was regularly credited for helping to revive their tourism economies, especially considering that most fans spent over $1,000 on expenses like hotel stays, food, and merch.

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