Within a global survey which we conducted, Vietnam had the pleasure of being noted as the sixth friendliest country in the world for travellers by the readers of Condé Nast Traveller. These results of the 2025 Readers' Choice Awards reinforce the country's immense hospitality and growing appeal as a major tourist destination. The Southeast Asian country earned a worldwide welcome score for the top 10 friendliest country tourist destinations, with a staggering 97.27 out of 100, dominating high tourist countries around the world.
Cultural Warmth and Distinctive Travel Opportunities
Vietnam has always been admired for its unique rivers and beautiful beaches, as well as its rich history and busy urban centres. The fact that the country is also one of the most hospitable places in the world only adds to its appeal as a tourist destination. Tourists and travellers alike appreciate the glow and warmth of the Vietnamese people, which is a phenomenon noted by so many international travellers around the world.
Vietnamese people have always been warm and welcoming. For this reason, they have been recognised many times for their outstanding hospitality. Almost every tourist remembers conversations they have with the locals as one of the most enjoyable aspects of their trip. From the stunning sands of Halong Bay to the energetic city of Hanoi, Vietnam has something for everyone, including magnificent sights and warm hospitality. When wandering through the bustling city and rural town markets, discovering historical shrines and sunbathing on tropical shores, cheerful locals will draw everyone in with their charm and friendliness.
Vietnam's current position in the tourism industry has been recognised by Condé Nast Traveller, an example of the stream of Vietnam's growth in that sector. Emerging as one of the stars in the Asia Tourism industry, the country has been receiving millions of visitors every year. For the country's national tourism administration, the latest statistics on foreign visitors to Vietnam have constantly climbed and strengthened the country's position as one of the most favourable tourist destinations in Southeast Asia.
Attractions abound in the country, ranging from the famous Hanoi Old Quarter and its colonial architecture to the magical Mekong Delta, where many travellers enjoy river cruises. Moreover, cities such as Ho Chi Minh City are now central to culture, commerce, and history. Vietnam, with its UNESCO World Heritage Sites such as the imperial city of Hue and the ancient town of Hoi An, still draws culture lovers from around the world.
Tourism Infrastructure and Sustainable Development
Recent advancements in Vietnam's infrastructure mean that the country is even more accessible to international visitors. Hanoi and Ho Chi Minh City are now served by modern international airports with multiple connections to cities around the world. Urban development has also been matched with equally significant investments in sustainable practices, such as protecting the natural beauty and cultural sites of Vietnam for the enjoyment of future generations.
The focus of ecotourism and responsible travel is allocated to the Vietnamese Ministry of Culture, Sports and Tourism and in their strategies, they seek to balance sustainable travel and protecting their environment. By implementing responsible travel, they minimise the impact of tourism on their environment. Phong Nha-Kẻ Bàng National Park, which contains some of the world's largest caves, and other Vietnamese tourist destinations, takes eco-friendly tourism initiatives in order to sustain and protect the natural beauty of Vietnam.
Vietnam is known for its friendliness. Tourists who visit Vietnam not only comment on its friendliness but also note its cheap prices, wonderful food, and variety of experiences offered. As a culinary tourist destination, Vietnam is famous for pho and banh mi, and its fresh seafood. Aside from these, many activities are offered, such as hiking the Sapa mountains, cycling in Hoi An, and lounging on the beach of Phu Quoc Islan,d where the sand is white to warm up in the sun.
Vietnam's position as one of the most welcoming nations for tourists enhances the country's international reputation. A sight for sore eyes and ears, it comes as no surprise that the country is quite the hustle and bustle of sightseers, thrill-seekers, and cultural aficionados as well. Unlike the average passive traveller, tourists have gradually moved towards experiencing something that is more active and satisfying, the very thing the country provides: the rich heritage, architectural wonders, and the unique essence of the vibrant cities, coupled with the tranquil countryside.
How Does This Award Affect The Tourism Industry of Vietnam?
Vietnam's reputation as one of the most welcoming nations is definitely going to be a positive addition to the country's tourism revenue. Being one of the first nations to open after the pandemic, tourists seem to have a preference for destinations that offer a sense of comfort and safety. This further solidifies the country as a tourist destination post-pandemic.
Vietnam, to increase international tourists, is running campaigns that utilise the newfound recognition to their advantage. This shifts the perception of Vietnam as a country that is rich in hidden gems, encouraging travellers to step out of their comfort zone, to support domestic tourism.
Projected results on tourism in Vietnam
Future tourists to Vietnam should note the insatiable kindness the country has to offer. They now rank 6th in hospitality in the world. Visitors now not only enjoy the welcoming nature of the hosts but can also explore the cities, beaches, mountains and other historical sites. The development of tourism in the country and the improvement of tourism infrastructure guarantee strong and diverse unique experiences to travellers. Recent developments in infrastructure will only serve to strengthen Vietnam's friendly reputation, which will in turn strengthen its status as one of Southeast Asia's tourism powerhouses. Tourists, no matter if it's their first time and last time, will be greeted and treated with kindness, which will dominate the experience of the travellers to Vietnam.