Mexican influencer Valeria Marquez was killed in the beauty salon she owned in Zapopan

With her followers watching on TikTok, Mexican beauty influencer Valeria Marquez revealed her fears of being kidnapped or killed. Soon afterwards, a gunman arrived and shot her dead.

The 23-year-old's livestreamed murder has shocked Mexico -- where killings and kidnappings are a daily occurrence -- and brought into sharp focus both its femicide epidemic and growing violence against influencers.