Adobe released and previewed several AI and Firefly features inside and outside of its GenStudio suite. These features are aimed at various user groups, including marketers, design creatives and video editing professionals.

An updated Firefly Creative Production for Enterprise web app targets production pros. It adds features for bulk resizing and reframing content assets, such as removing backgrounds for thousands of files at once. A workflow builder makes bulk editing and formatting processes repeatable, and the updated app also includes more than 20 prebuilt actions for AI bulk processing, such as object compositing, color adjustment and branding checks to confirm images follow user guidelines.

For marketers, the Content Production Agent in Adobe GenStudio for Performance Marketing, in beta, interprets marketing briefs and produces content according to the goals of a campaign. The tool can generate content for many different channels, including email, web and social media ads.

Adobe unveiled GenStudio for Performance Marketing integrations with numerous digital ad platforms, including Google, TikTok, Amazon Ads, LinkedIn and others. These integrations enable ad activations from within GenStudio. Some of these integrations are available now, others are in beta, and others will be in beta soon, according to Adobe.

Adobe Firefly Services APIs include tools for video editors to automate and accelerate creative workflows, such as reframing and compositing, that now require hours of manual work. For large enterprises, Adobe will offer deep training and hosting of AI video models with Firefly Foundry. It builds on -- and is not to be confused with -- Firefly Custom Models, which enable users to train Firefly with their own visual assets and Firefly's, to create marketing collateral with AI.