Taylor Swift swathed her bombshell album announcement in a shade she's calling Portofino Orange Glitter after donning the color onstage during the latter part of her latest tour.

So now, will "The Life of a Showgirl" usher in the pop star's Orange Era? On the "New Heights" podcast Wednesday night, Swift leaned toward a yes.

"I've just always liked it, Jason," she said, addressing interlocutor Jason Kelce, while sitting next to boyfriend Travis Kelce. "It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour."

In all its glory, the color can evoke creativity, enthusiasm, energy, optimism and more. While some see a downside in the brighter hues, perceiving them as clownish or silly, orange is more often exuberant or inviting, color experts said.