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Upstream Focus: Do-Gree Fashions Ltd.'s Matthew Tock on Tariffs, Taking Risks and Transparency


Upstream Focus: Do-Gree Fashions Ltd.'s Matthew Tock on Tariffs, Taking Risks and Transparency

Upstream Focus is Sourcing Journal's series of conversations with suppliers, associations and sourcing professionals to get their insights on the state of sourcing, innovations in manufacturing and how to improve operations. In this Q&A, Matthew Tock, vice president at Do-Gree Fashions Ltd., a Montreal-based manufacturing and sourcing company specializing in winter hats and accessories, shares why brands should be open to taking risks and how trade uncertainty is shaping his firm's production strategy.

What's the number one question you get from your clients now that was never really a consideration before?

With the recent U.S. global tariff issues and uncertainties, the most common question we get is, "How are you pivoting your current production model?"

How are you evaluating potential brand and retail clients? What do you look for in a customer now, compared to a few years ago?

We seek out customers -- whether new or established -- who are looking to grow within the headwear and accessories market. Today, we value adaptability and long-term partnership potential more than ever before.

As the apparel industry tries to overcome its stock issues, how can supply chain partners improve inventory management?

It's a delicate balance between forecasting based on historical data and anticipating new trends and opportunities. The days of "buying in hopes of selling" are over; strategy and data now lead the way. Consider consumer demands and market expectations on relative purchases rather than desires.

What should brands' and retailers' top lesson from last year be? How can they address this in their operations?

Don't be overly conservative. Growth still requires risk, but being open to new opportunities -- and ready to act on them -- is key. [Companies should increase] market research and supply-base research.

How are you working with your factories to support quick-turn, small-run orders?

We prioritize consistent and transparent communication with our factories and set realistic expectations. To support our clients, we've started offering lower MOQs to help them remain competitive and responsive.

Which new sourcing regions are you either considering or ramping up today?

In response to tariffs on China, we're actively expanding production into Vietnam, Indonesia, Pakistan and Mexico. That said, China remains our primary source of production for now.

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