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Loro Piana, the Italian Maison known for its elegance, understated luxury, and exceptional textiles, has long been associated with fine sporting events, and this weekend we saw the luxury brand reinforce that connection by supporting the 92nd edition of the Concours de Saut International Officiel at Piazza di Siena.
Held in Rome's historic Villa Borghese, it's one of Europe's most prestigious equestrian competitions and as expected, offered a refined setting for Loro Piana to showcase its long-standing dedication to craftsmanship, tradition, and excellence. The House hosted two official competitions bearing its name: the Loro Piana Trophy and the Loro Piana Six-Bars, and representing the brand were Edwina Tops Alexander and Lorenzo De Luca, competing under Loro Piana's gold and blue colors as part of its jumping team.
Loro Piana's connection to the equestrian world was inherent from the very beginning, with brothers Pier Luigi and Sergio Loro Piana, the former co-owners of the Maison, both passoniate riders. Sergio once described the sport as a school of life, one that instils perseverance and respect.
Not only were the horses on show, it was also an opportunity to debut the latest version of the Loro Piana's equestrian uniforms, designed exclusively for the team, that channeled formal elegance and technical functionality. The pair wore a reworked Spagna jacket made from navy Bristol fabric, featuring an ochre cashmere pima collar and hand-finished crest buttons, which was paired with white jodhpurs in bonded stretch jersey, to offer comfort and easy movement.
While off the oval, the riders wore pieces from Loro Piana's Icons collection which were originally developed for specific sporting activities, from sailing to motoring, and have evolved into essentials. Among these are the Horsey jacket in linen silk three-layer Belt Storm and bombers in Bristol and Windmate Stretch Storm, treated with Storm System making them water-repellent and wind-resistant for optimum performance.
The stands and VIP spectator lounge reflected the event's pedigree, with a guest list to match, including the likes of Edie Campbell, Jessica Springsteen, Matilde Borromeo, Cloe Perrone, Maria Sole Torlonia, Maria Cristina Gasche, and Madina Visconti, each a familiar name in equestrian circles, and many wearing pieces from Loro Piana's S/S '25 collection.
Loro Piana's involvement in equestrian sport dates back to the '80s with the creation of its own jumping team, and in 1992 the brand applied its textile innovation to sportswear, designing the official uniforms for the Italian Show Jumping Team at the Barcelona Olympics, followed was the now-signature Horsey jacket. Since then, the Maison has continued to dress the Italian team at the Olympics and other major events, while also supporting the Loro Piana Puissance and the City of Rome Grand Prix.
Beyond equestrian sport, Loro Piana maintains a strong presence across other elite sporting events, including the I.C.E. St. Moritz classic car concours and the Regata dei Tre Golfi sailing competition, which also took part this month, reflecting the brand's focus on heritage and prestige.