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Amazon has slashed the price of an "outstanding" smartwatch that customers have lauded for its "exceptional quality."

The online retail giant has marked down the OUKITEL Smart Watch to a mere £35.99, a substantial decrease from its initial price tag of £139.99.

The watch, featuring a 1.43" AMOLED screen, provides a choice of 100 customisable watch faces.

It's also fitted with Bluetooth, call handling, message notifications, heart rate and sleep monitoring, a step counter, and over 100 sports modes.

Amazon claims the watch boasts an impressive battery life, enabling users to enjoy the product "without the bother of frequent charging."

The device can endure up to 30 days in standby mode, 20 days in power-saving mode, and 7 days of regular use.

The OUKITEL Smart Watch has earned a stellar 4.8-star rating online, with numerous glowing reviews from satisfied customers.

One such review reads: "Outstanding. The watch looks very nice. It comes with a nice case which helps me work out and learn to tell time.

Another customer expressed their enthusiasm, stating: "I am excited to wear it every day. The price is affordable but well made, reports Glasgow Live.

One customer enthused: "Stylish appearance. This smartwatch is exactly what I wanted!

"It's easy to use, stylish looking, very good quality, the screen is exceptionally clear, love my watch, all in all, it's a great smartwatch at a great price.

Another chimed in: "Easy to use. Good value for money and overall looks great.

"Works great and matches the picture. It's a great looking watch with great features.

"The call sound quality is excellent. Great for an active lifestyle. Comfortable to wear. Not a bad choice.

Some buyers encountered issues with their purchase. A dissatisfied customer reported: "Nice watch, useless for notifications. Shows a notifications option screen but one isn't on the app or the watch and the customer service doesn't respond.

"The watch only notifies for calls and texts, no other apps.

Nonetheless, additional reviews were glowing. A contented buyer remarked: "Perfect. I look forward to wearing it every day. It's fully functional, technologically advanced, and of excellent quality."