North Wales-base healthcare venture PharmaGroup has acquired one of the UK's leading hay fever and allergy relief brands HayMax.

The deal, the value of which hasn't been disclosed, strengthens PharmaGroup's commitment to developing and growing in the natural health and wellbeing sector.

HayMax, with its range of organic, drug-free, 100% natural allergen barrier balms, has established itself as a leading provider to airborne allergy sufferers across the UK over the last 20 years.

PharmaGroup said HayMax's approach to trapping pollen, dust, and pet allergens before they enter the body aligns with its own ethos and new product development pipeline. The business has three divisions, including its animal heathcare Pharmavet line and balms to soap brand Celtic Herbal.

Business development director at Conwy-based PharmaGroup, Mared Bunsee, said: "We are absolutely thrilled to welcome HayMax into the PharmaGroup family"HayMax is a truly brilliant brand that has earned the loyalty of its users through its commitment to organic, natural and effective allergy relief."

Max Wiseberg, creator and founder of Bedfordshire-based HayMax, said: "I am delighted to pass HayMax on to PharmaGroup who have already started adding value to the brand.

"Their resources and manufacturing facility will provide HayMax with greater flexibility to react to customers' needs and I think you can all look forward to more new product development before too long."

He added: "I am also proud and pleased that PharmaGroup have taken on board the organic message and will be getting their facilities up to organic standards as soon as possible."