In 2022, nearly one third of young adults in the United States used electronic nicotine products, and almost one third of the young adults who used them attempted to quit, with social support being the most commonly used cessation method.

"More frequent use of social support by young adults suggests this may be an important component of future cessation treatment programs," the authors wrote. "Given the popularity of ENPs [electronic nicotine products] among YAs [young adults], there is a need for both evidence-based cessation treatments and improved implementation of effective treatments to help reduce ENP use," they added.

This study was led by Brian S. Williams, MD, of the Center for Tobacco Research and Intervention at the University of Wisconsin School of Medicine and Public Health in Madison, Wisconsin. It was published online on May 29, 2025, in JAMA Network Open.

This study relied on self-reported data with a possibility of recall bias.

This study was supported by the National Institute on Drug Abuse of the National Institutes of Health. One author reported receiving grants from the same source.