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How YORC Generators foster SMEs' operational efficiency, growth - Businessday NG

By Blessing Adimabua

How YORC Generators foster SMEs' operational efficiency, growth - Businessday NG

Nigeria, with an estimated population of nearly 200 million, is home to countless start-ups and small businesses with immense potential to drive national growth. Unfortunately, many are constrained by inadequate infrastructure, most notably, the lack of constant electricity supply.

For those in the hospitality sector, such as Anthony Ikemefuna, a business owner in Calabar, Cross River State, electricity is more than just an expense; it is the lifeline of his operations. It ensures guest comfort and supports the seamless functioning of kitchens, laundry, and event facilities, keeping his doors open and his customers satisfied.

According to him, power supply challenges had long been his biggest source of stress. Over the years, he experimented with different generators from various brands. While some served their purpose temporarily, frequent breakdowns, high fuel consumption, and poor adaptation to the local environment became recurring problems.

"I realised I was spending more time managing power problems than focusing on customer satisfaction," he said. "That changed the day I switched to the YORC Generator from Mikano Power."

Ikemefuna explained that operating in Calabarwith its humid coastal climate and inconsistent diesel supply, demanded a power solution that could withstand tough conditions. The YORC generator provided exactly that.

"One of my biggest frustrations with previous generators was their tendency to fail in our humid environment. Performance dropped, maintenance costs soared, and reliability was a gamble. The YORC diesel generator has been a revelation. It's designed to withstand harsh conditions, making it a perfect fit for our market," he noted.

Even during peak seasons when the generator runs almost non-stop, the YORC delivers steady performance. That resilience, he said, has saved his business from costly downtimes that could have driven away customers and reduced revenue.

Hospitality businesses often run on thin margins, with energy expenses taking up a significant share of revenue. Ikemefuna emphasised that what impressed him most about the YORC was its fuel efficiency.

"Compared to the brands I used before, YORC saves my business up to 10 percent in diesel consumption. On paper, that may look modest, but when you're powering a full hospitality outfit with hundreds of guests and multiple facilities running daily, those savings add up to millions over time," he explained.

This efficiency has allowed him to reinvest in other areas of the business, such as enhancing guest experience and improving staff training. In his words, "The YORC's fuel savings have indirectly elevated the quality of our service."

Another reason he chose YORC is its wide range of power capacities -- from 15 kVA to 1000 kVA. This flexibility allowed him to select smaller units for service areas and larger ones for guest rooms, conference halls, and kitchens, all without switching between different brands.

"The ability to scale power solutions under one umbrella has given me consistency and peace of mind. Every unit performs with the same reliability, and since they are all under Mikano Power, aftersales support and servicing are seamless," he said.

Ikemefuna also highlighted the four-year or 3,500-hour warranty, which gave him the confidence that his investment was protected. "In hospitality, you cannot afford unpleasant surprises. Knowing Mikano Power stands firmly behind the YORC brand reassured me from day one," he added.

Looking back, Ikemefuna describes adopting the YORC Generator as one of the best decisions he has ever made. "It has cut costs, reduced stress, improved efficiency, and most importantly, allowed me to focus on what I do best: creating unforgettable experiences for my guests."

In a city like Calabar, where unreliable power can make or break a business, he considers the YORC Generator a true game-changer. "My staff no longer worry about sudden outages, and my customers never notice when public power fails; the transition is seamless."

For fellow entrepreneurs, his advice is simple: "Choose a power solution that understands your environment. For me, that solution is the YORC Generator from Mikano Power."

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