If you thought Stanley was just a beverage-holding brand, think again. Their new product isn't a Quencher tumbler, but fans are hurrying to purchase it with the same enthusiasm.

The All Day Madeleine Midi Cooler Backpack is available for $170 in 13 colors, five of which have already sold out. With a 20-can, 14.8-quart capacity, the popular product maintains the perfect chill for picnic dates, hikes and pool-day outings.

This backpack is made from 100% recycled polyester with vibrant colors, contrasting details and a winged bear pattern liner inside. Your food and drink will stay chilled for up to 24 hours, and you can place a Quencher or beverage in the mesh pocket for easy carrying. If you're going in the water, you can also store valuables in a discreet pocket for safe keeping.

So how is this different from another cooler? It starts with the doctor's bag design. The lid of the Madeleine hinges open to help ease unpacking, and padded straps make carrying the backpack more comfortable. Plus, you can use this as a carry-on bag, then use it as a cooler when you arrive on your vacation.

If this is too big for your needs, consider sizing down to the 14-quart Mini version for $125. Colorways of both are selling fast - don't miss the perfect way to keep things chilled this summer!