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Tokenized Health Loyalty Programs Market Size Expansion: A Snapshot of Growth Between 2024 and 2029
The market size of tokenized health loyalty programs has seen a marked increase in the past few years. The growth is expected to continue, with projections showing an increase from $1.22 billion in 2024 to $1.49 billion in 2025, a 22.4% compound annual growth rate (CAGR). Factors contributing to this progression include the increasing utilization of wearable health technology, a growing dependency on electronic health records, the application of blockchain in early healthcare trials, heightened awareness of digital rewards among consumers, and an increase in collaborations between healthcare providers within loyalty landscapes.
The market for tokenized health loyalty programs is projected to experience remarkable expansion in the coming years, with its valuation escalating to $3.31 billion in 2029 at a compound annual growth rate (CAGR) of 22.1%. This upwards trend during the forecast period is anticipated due to factors like the escalating use of smart contracts for automated rewards distribution, burgeoning integration with metaverse health platforms, enhanced focus on sustainability-driven loyalty schemes, growing usage of personalized genomics in loyalty rewards, and an upswing in the convergence of wellness, fitness, and healthcare tokenized ecosystems. Key trends during the prediction period include advances in decentralized identity verification for secure patient rewards, enhanced token interoperability across multi-chain ecosystems, the creation of wellness-centric non-fungible token (NFT)-based loyalty assets, innovation in gamified preventive health engagement models, and the application of artificial intelligence (AI) for dynamic reward optimization.
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Key Drivers Behind the Expansion of the Tokenized Health Loyalty Programs Market: Insights and Trends
The growth of the tokenized health loyalty programs market is being spurred by the accelerating pace of digital transformation. This transformation refers to the incorporation of digital technologies into every facet of an organization to improve operations, customer interactions, and overall value generation. Businesses are increasingly adopting digital transformation due to a growing demand for superior customer services, selecting instruments such as AI, cloud technology, and analytics to provide faster, more personalised, and convenient services, thereby increasing customer gratification and loyalty. Digital transformation boosts the need for tokenized health loyalty programs as healthcare providers can securely manage real-time rewards, fostering patient participation and confidence in digital health amenities.
In November 2023, the Central Digital and Data Office, a UK-based government agency, reported that the digital transformation of government could result in over $1.17 billion (£1 billion) in savings in 2022, eliminating paper-based expenses. A competitive digital compensation model could save an annual $122.12 million (£101 million) by 2025, reducing attrition and the dependency on expensive labour. Hence, augmented digital transformation is propelling the growth of the tokenized health loyalty programs market. The escalating integration of the internet of things (IoT) is slated to bolster the growth of the tokenized health loyalty programs market. IoT refers to a network of interconnected physical devices, equipped with sensors, software, and other technology that gather, exchange, and react to data via the internet. The demand for IoT integration is growing due to the increasing need for real-time, data-based decision-making, providing an efficient way for both businesses and individuals to monitor, streamline, and automate their processes. IoT integration within healthcare is promoting the demand for tokenized health loyalty programs, thanks to IoT devices' ability to continually gather personalised health data, which can be securely monitored and rewarded with tokens, thereby motivating improved patient interaction and healthy behaviour. In November 2022, Ericsson, a telecommunications company based in Sweden, published a report indicating that broadband IoT (4G/5G), which connects the majority of cellular IoT devices, hit 1.3 billion connections in 2022. It is projected that by the end of 2028, nearly 60% of cellular IoT connections will be broadband IoT connections, with 4G being most prevalent. Therefore, the burgeoning integration of the internet of things (IoT) is fueling the growth of the tokenized health loyalty programs market.
Which Segments in the Tokenized Health Loyalty Programs Industry Are Seeing the Fastest Growth?
The tokenized health loyalty programs market covered in this report is segmented as
1) By Component: Platform, Services
2) By Technology: Blockchain, Smart Contracts, Tokenization Platforms
3) By Application: Patient Engagement, Wellness Programs, Prescription Management, Insurance Claims, Other Applications
4) By End-User: Hospitals And Clinics, Pharmacies, Insurance Providers, Wellness Centers, Other End-Users
Subsegments:
1) By Platform: Patient Engagement Platform, Reward Management Platform, Data Analytics Platform, Blockchain-Based Platform
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Integration Services
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Which Global Regions Are Powering Demand in the Tokenized Health Loyalty Programs Market?
North America was the largest region in the tokenized health loyalty programs market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in tokenized health loyalty programs report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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How Key Players Are Driving Growth in the Tokenized Health Loyalty Programs Market?
Major companies operating in the tokenized health loyalty programs market are TELUS Health, Health Hero, Calo, Vitality Group Inc., Brave Software, Wellable Inc., Sweatco Ltd., Solve.Care Inc., Sprout at Work, IncentFit Corp., VitaDAO, StepN, qiibee, Lympo, Genopets, Actifit Inc., Ocean Protocol, Streamr, Loyyal Corp., Dotmoovs, and IOTA.
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