Today, Summer Fridays is a beauty brand that needs little to no introduction, especially among those in the beauty know. Launched back in 2018, it was one of the first brands I remember truly going viral as influencers took to Instagram, slathering on tubes of the brand's now-iconic Jet Lag mask. Then came their extended skincare and body care offering (which includes one of my favourite face serums, the Hydrating Jet Lag Serum) and the cult Summer Friday lip balms (the technicolour tubes have become as much a status symbol as they have a beauty essential).

Most recently, however, Summer Fridays has turned its attention to makeup, with a launch that's been causing as much of a stir among beauty editors and influencers as you'd expect from a brand with such iconic launches already under its belt. The product in question? A blusher. A cream blusher, to be precise. Summer Fridays Blush Butter Balms may be a bit of a tongue twister to say, but believe me, they're about to become a staple in any blush lover's makeup routine.

Bridging the gap between makeup and skincare, Summer Fridays Blush Butter Balms blend a wealth of hydrating ingredients, including hyaluronic acid, shea and mango butter, with lightweight buildable pigment. Each of the six shades is designed to provide a sheer wash of colour which melts into the skin to create the perfect dewy, glowy blusher.

I've been testing the cream formulas out for a few months now, and, as a die-hard blush fan, I have to say even I am impressed. Not only do these blushes blur and blend seamlessly on top of makeup, but they also provide a soft sheen that makes skin look plump and hydrated as it colours. I'll be honest, of the six shades, I'm hard-pressed to pick a favourite, so instead, allow me to tell you why I think each and every shade deserves consideration for being your next makeup bag addition...