Florida basketball transfer guard Xaivian Lee is poised to become one of the highest-paid players in college basketball, with projected earnings topping $6 million for the 2025-26 season, according to a report from On3's Pete Nakos.

The reported figure includes both name, image and likeness (NIL) compensation from the University of Florida and a lucrative endorsement deal with international sneaker brand Serious Player Only.

Lee's deal highlights the growing financial opportunities available to elite college athletes in the modern NIL era.

Lee, a 6-foot-4-inch guard, transferred to Florida in April after a three-year career at Princeton. Known for his elite scoring and playmaking ability, he averaged 16.9 points, 6.1 rebounds and 5.5 assists while shooting 43.9 percent from the field last season with the Tigers.

Now set to play a major role for head coach Todd Golden and the defending national champion Florida Gators, Lee's arrival adds even more talent to a stacked roster. His high-profile NIL earnings are just the latest example of Florida's strong positioning in the evolving college basketball landscape, where roster building and marketing power are increasingly intertwined.

Lee's reported $6 million haul places him among the most valuable athletes in the college basketball space, joining a select group of players whose earning power rivals that of NBA rookies.

The Canadian-born guard is expected to start for the Gators next season, leading a retooled unit that also includes Arkansas Razorbacks transfer Boogie Fland and returning forward Alex Condon.

With national expectations already sky-high, Lee's on-court impact-and off-court marketability-will be under the spotlight in Gainesville.

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